

SWEDEN ROCK FESTIVAL
Prior to the 30th edition of Sweden Rock Festival 2023, we were able to share the happy news that Blåkläder, as the new main partner of the festival, will name one of the stages at the festival. And what about the stage name? Blåkläder Stage – why mess with it when workwear and hard rock sound so good together.

We at Blåkläder really share Sweden Rock’s passion for music and quality. And perhaps it is precisely this passion that has made Sweden Rock one of Sweden’s largest and most enduring festivals. Just like Blåkläder, they are not satisfied but are constantly working to become even better.
A festival the size of Sweden Rock certainly requires its preparations. There are many tents, fences, entrances, toilets, shops and stages to be built during the 5 weeks when the festival area takes its shape. Hundreds of people work hard to get everything in place in the short time available.

‘We are delighted to have Blåkläder as our main partner. In addition to putting names on the stage, Blåkläder also provides workwear for our fantastic staff who work behind the scenes. Something that is very’, says Hannes Emeus, partner manager at Sweden Rock Festival.
In addition to amazing music, a fantastic atmosphere and brilliant weather, Sweden Rock 2023 also offered a limited edition Sweden Rock collection from Blåkläder. And for those who want to stretch their arms a little, you can challenge your festival buddy to hang in the Blåkläder pants. The best time of the festival: 1 minute and 31 seconds.




