BLÅKLÄDER IS MAIN SPONSOR OF THE 2025 NORDIC WORLD CHAMPIONSHIPS

Blåkläder, one of Europe’s leading workwear brands, continues its collaboration with one of the biggest events in winter sports, the FIS Nordic World Championships. The 2025 World Championships will take place from late February to early March in Trondheim, Norway.

Blåkläder is strengthening its presence at one of the most significant events in winter sports. As the main sponsor of the 2025 FIS Nordic World Championships, the company is further enhancing its global positioning and visibility. The partnership, brokered by Infront, the exclusive marketing partner of FIS, provides a valuable platform to present the brand to an international audience.

Blåkläder benefits from extensive TV-relevant visibility, including banner advertising at key competition venues such as the cross-country stadium, the ski jumping arena, and along the race tracks. The company logo will also be prominently featured on the athletes’ bibs to maximize reach. Additionally, Blåkläder will use FIS’s digital channels to engage a global audience and further enhance brand presence.

The 2025 Ski World Championships is one of the largest events in winter sports, attracting millions of spectators both on-site and in front of their screens. The competitions will span three disciplines: cross-country skiing, Nordic combined, and ski jumping.

“Blåkläder is proud to once again be a partner of the FIS Nordic World Championships after the successful collaboration in 2023 – this time as the main sponsor for the 2025 event in Trondheim. This partnership reflects shared values such as endurance, precision, and perfection. Our continued support for Nordic skiing will contribute to the success of this outstanding event,” says Jonatan Andersson, Global Marketing Manager at Blåkläder.